So would Iron Man’s, because their focus groups indicated that kids reacted positively.etc. His armor would have to be made more high-tech. Doctor Doom, they said, looked too medieval. Mattel had a number of other requirements.

Mattel's focus group tests indicated that kids reacted positively to the words 'wars' and 'secret'. We went through a number of ideas for names for the toy line and series. Shooter explained Mattel's input for the series: Fans, especially young fans often suggested to me 'one big story with all the heroes and all the villains in it', so I proposed that. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Kenner had licensed the DC Heroes, and Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad. The following issue had a cover story on the series, which had been renamed Secret Wars. The series was announced as Cosmic Champions in the eleventh issue of the Marvel Age news magazine, cover dated February 1984.

The series was conceived by Marvel Comics' editor-in-chief Jim Shooter. It was tied in with a toy line and a role-playing game of the same name from Mattel. The series was written by Jim Shooter, with art by Mike Zeck and Bob Layton. Marvel Super Heroes Secret Wars, commonly known as Secret Wars, is a 12-issue American comic book crossover limited series published from May 1984 to April 1985 by Marvel Comics. Cover art by Mike Zeck depicting Captain America, Cyclops, Wolverine, Hawkeye, The Wasp, Rogue, She-Hulk, The Thing, Captain Marvel, Colossus, Nightcrawler, Hulk, Spider-Man, Storm, Human Torch and Iron Man Marvel Super-Heroes Secret Wars #1 (May 1984).

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